My Role
- Influencer Marketing Manager
Credits
- McCann Content Studios
As an Influencer Marketing Manager at McCann Content Studios, I was responsible for the end-to-end management of influencer collaborations. This included influencer scouting and evaluation with a strong focus on performance-based KPIs, negotiating and booking partnerships to achieve the best possible CPM, and managing campaigns with a data-driven, results-oriented approach. I worked closely with creators, internal teams, and external partners to ensure efficient execution, strong performance, and measurable campaign success.
In 2025, our influencer marketing efforts delivered strong, performance-driven results across multiple campaigns. Over the course of the year, 21 campaigns were successfully executed, resulting in a total of 49.76 million impressions and 1.21 million engagements. A total of 278 content pieces were delivered in close collaboration with selected creators.